"What you Know you Know"

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Congratulations and Welcome to the free E-zine

"What you need to know before you start a business"

More than 90% of businesses fail in the first 10 years. When you check it out it's usually because of a lack of knowledge. Over the next five weeks, we hope to let you in on a few very important fundamentals for the success of your business. Some you may already know some maybe not. If you do, then good, this can only help to reinforce your beliefs. If you do not already know then we hope you enjoy the next few weeks. Again, congratulations on your wise decision.


In today's ever changing business environment thousands of individuals are seeking to go into their own businesses.

There has been a dramatic paradigm shift over the last thirty years. Many of the rules which applied to the parents of the boomers are no longer appropriate for business survival.

Advances in technologies have created a faster paced environment and caused massive shifts in corporate behaviour

Despite these changes there are fundamental principles which all successful enterprises follow. Some of the most important ones begin before you even start. These are the things which you must know, period. Without knowing these basic principles, establishing a successful business is that much more difficult.

You can either learn these principle and habits or you are setting yourself up for failure. More than 80% of businesses fail within the first five years.

You don't have to be in that position, but you must first have the knowledge.

In Your first issue we will talk about ,perhaps, the single most important principle which you must know. Yourself.

Till next week have a productive week.

Best regards


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